Inefficiency in DSD

Inefficiency in DSD



A couple weeks ago, I got to spend some time with a group of DSD route supervisors at a large food manufacturer. One supervisor shared the frustration their driver/operators are experiencing with DEX transactions and long delivery times. Another supervisor relayed feedback from a large grocery customer, asking that the supplier create a more efficient direct store delivery visit. I quickly realized both suppliers and retailers are searching for ways to improve the DSD visit.


In the Direct Store Delivery world, the goal has always been to perform DSD and data exchange electronically. This includes: delivery confirmation, accurate invoicing, discrepancy reconciliation, high-speed data transmission, remote troubleshooting, and timely payment. Achieving a high level of efficiency in DSD operations has proven elusive. Over the years, even with the adoption of the DEX digital communication protocol, the DSD experience has often been less than ideal.


Factors contributing to inefficiency in DSD include:

  • DEX errors. Supplier and Retailer

  • Delivery and receiving personnel sorting out a tangle of paper invoices

  • Manual errors

  • Uncharged batteries

  • Ineffective troubleshooting

  • Wired DEX cables that regularly break

  • Faulty connections at the wall receptacle in the store’s back room.

These inefficiencies often result in long driver wait times at the store’s loading dock. This directly effects profitability for both retailers and suppliers, and negatively impacts the significant investment suppliers have made to their DSD operations.


The need is new DEX hardware and DSD software solutions designed to counteract the inefficiencies of outdated systems. Tell us how you are improving the efficiency of your DSD operations. What has changed?

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